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CleverClicks offers cost-effective and hassle-free Pay Per Click Campaign Management solutions in Australia for major search engines like Google, Yahoo, ninemsn and Sensis. The main advantage of PPC over SEO is that you can get traffic to your site today, and not have to wait for months before you appear high in search engine results. In Pay Per Click Campaigns, the popular keywords and top positions are expensive; hence bidding for them can be expensive and can burn a hole in your pocket unless done properly. We research the most cost-effective way through smart bid management. As PPC's popularity rockets, the importance of smart bid management becomes even more critical. Pay Per Click Campaign Management Methodology At CleverClicks, we execute Pay Per Click campaigns based on systematic research and scientific methods. Steps followed in executing a Pay Per Click Campaign: 1. Budget Allocation We perform a competitive analysis of your website for all relevant search terms. And then, we set up a PPC campaign depending upon your PPC campaign objective, and your financial resources, we will determine what type of campaign is best suited for your budget 2. Keywords research In a PPC campaign, you pay the search engine only when a potential customer clicks. We plan the PPC campaign to attract potential buyers and not idle surfers. Keyword research is the foundation of any PPC campaign. 3. Ad Copy Writing We develop attention grabbing Ad copy or your PPC adverts with ad titles and descriptions relevant to your keywords, and to your website. If you have the right words in your title and description, your website will get quality traffic and good ROI. However, if the ads are not specific enough, you will receive lots of irrelevant traffic and unnecessary clicks, thereby increasing your PPC expenditures and reducing your ROI. 4. Creation of landing pages We design the most effective landing page for each particular keyword. It's not enough to let your customer land on your home page, they must be taken to the most relevant page on your website related to their search. 5. Campaign management We manage your PPC campaign, ensuring the highest click through rate and conversions while keeping your costs low. We measure and manage the performance of each ad group individually and as a whole to compare visitor traffic patterns on your website for maximum results. Check out our PPC Campaign Management Packages >> E-mail: mail@cleverclicks.com.au 16-18 Grosvenor Street, The Rocks, Sydney, 2000 | Tel: (02) 8003-5664 |