B

Back Link (or Inbound Link) -

Links to your website coming from other websites. This is a crucial part of getting better search engine results. Google figures if other high quality sites link to your site, then your site is more important compared to another site which doesn't have as many high quality links.

Bid -

The price that you are willing to pay as an advertiser on a pay-per-click search engine for displaying your ads. Generally, the highest bid for a given keyword achieves the top spot in the PPC search results.

Bid Management Tool -

Software used to manage bids on pay-per-click search engines such as Google / Overture.

Blacklist -

Lists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott them.

Blind Traffic -

Low quality traffic directed to a website generated by misleading web promotion campaigns.

Blog -

Also known as a "weblog". An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his or her real name.

Body Copy -

The main section of web pages having textual content. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source code.

Bulk Submission Services -

A web marketing company that submits many website addresses / URLs to the search engines on your behalf. There are two types of bulk submission services