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Landing page -

The web page that a visitor clicks through to reach the destination website/web page (usually from a banner ad or search results listing).

Link Building -

Requesting links from webmasters of other sites for the purpose of increasing your "link popularity" and/or "Page Rank". Considerations for link building can include directory submissions and press release syndication.

Link Popularity -

A measure of both the number and the quality of inbound links. Most search engines take this factor into considering when ranking websites in Search Engine Results Pages (SERPs).

Links -

Text or graphics that, when clicked on, takes the Internet user to another web page location. Links are expressed as URLs.

Log File -

Log files are generated and maintained by the server and contain all details of all file access requests. This includes data such as file accessed, date and time accessed, referring page, user agent, and more. Log files are used to track search engine referrals, and are a good way to find SEO keywords.