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Why is Search Engine Marketing Important

What is Search Engine Marketing and why is it important?

Search engine marketing (SEM) is the process of making sure your website can be found using search engines like Google, Yahoo and ninemsn.

Your potential customer types a keyword into the search engine query box (eg "courier service Sydney") and the search engine produces a list of what it deems as relevant results. The customer then chooses from this list. If you provide courier services in Sydney and you don't appear in the first page of the list, you're missing out on a HUGE opportunity!

Considering the number of potential customers that use the internet to find and research products and services, search engine marketing should be a critical part of your overall marketing strategy, done in conjunction with the other traditional forms of marketing activity (like newspaper advertising, direct mailing, etc).

SEM consists of two parts: Search Engine Optimisation (SEO) and Sponsored Listings (often referred to as Pay Per Click).

Why are search engines important?

What is Search Engine Marketing (or SEM) and why is it important?

What is Search Engine Optimisation (or SEO) and why do I need it?

What is Pay Per Click (or PPC)?

What are the key steps in getting a high ranking for my business?

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