Home Q3, Search Engine Marketing FAQs

Search Engine Optimisation (SEO) Requirement

What is Search Engine Optimisation and why do I need it?

When a user types a keyword like "courier service Sydney" into Google, Yahoo or ninemsn, the search engine produces two lists of results.

The list on the left is called the "natural" or "organic" listing. It's based on what the search engine deems a relevant match to your customer's search request.

The list on the right (and sometimes at the top on the left) is paid advertising - called Sponsored Listings or Pay Per Click (PPC)

Search Engine Optimisation (SEO) is the actual process of getting your website as high up in that list as possible.


Obviously the higher up your site appears in the list, the more often potential customers are likely to find you when they search for your products or services.

Research indicates that 80% of online traffic only clicks on the first page of search results. When was the last time you clicked on the second or third page?

If you're not in the top 10 search results for your selected keywords, you are missing out on a HUGE opportunity!

The BIG BENEFIT of SEO over Sponsored listings or Pay Per Click (PPC) is that the results carry a lot of weight because the search engine is saying to your customer , "We think these results are important", in the same way that a positive story on your business in a newspaper has far more impact than an advertisement.

Learn about our Search Engine Optimisation services

Why are search engines important?

What is Search Engine Marketing (or SEM) and why is it important?

What is Search Engine Optimisation (or SEO) and why do I need it?

What is Pay Per Click (or PPC)?

What are the key steps in getting a high ranking for my business?

---

E-mail: mail@cleverclicks.com.au
16-18 Grosvenor Street, The Rocks, Sydney, 2000 | Tel: (02) 8003-5664