Home Q4, Search Engine Marketing FAQs

Pay Per Click Advertising Services FAQs

What is Sponsored Listings or Pay Per Click?

When a user types a keyword like "courier service Sydney" into Google, Yahoo or ninemsn, the results on the right hand-side (and also sometimes at the top marked with "Sponsored Link" in Google) are paid advertising.


Pay Per Click is a form of paid advertising where the advertiser pays the search engine only when someone clicks on your advert associated to a specific keyword that you want to target (eg "courier service Sydney", "hotel accommodation Sydney", "iPod accessories" etc.).

Pay Per Click is all about striking when the iron is hot - getting a customer's attention when they're sitting at the computer in the act of looking for the product or service that you can provide.

The BIG BENEFIT of Pay Per Click is that you only pay for the ad once a potential customer clicks on it. This is very different to other marketing channels (like a newspaper or radio ad) where you have to pay upfront even though you don't know how many people will notice your ad.

Pay Per Click can be extremely successful in generating traffic to your website and you can get your business on to that list within just a few hours.

Learn more about our Pay Per Click Campaign Management services.

Why are search engines important?

What is Search Engine Marketing (or SEM) and why is it important?

What is Search Engine Optimisation (or SEO) and why do I need it?

What is Pay Per Click (or PPC)?

What are the key steps in getting a high ranking for my business?

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