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Key Search Engine Marketing Steps for High Rankings

  • What are the key steps in getting a high ranking for my business?

    • The 3 most important factors in determining a high ranking are:

      1. Highly relevant web copy:
      Content is definitely king when it comes to search engine optimisation. You need lots of highly relevant content (in the form of web copy, articles, etc) that relates to your chosen keywords.
      2. Search-friendly HTML code:
      HTML is the programming language behind your website. Optimisation of your HTML source code is one of the most important elements of search engine optimisation.

      This process makes your web pages 'crawler-friendly'. Search engine crawlers (like Google) can only follow the most basic HTML code. Most websites that do not appear high in search engine results were built with poor HTML code. Once rectified, they go a long way towards improving search engine rankings.

      Ensure your SEO provider follows internationally accepted coding standards (W3C) so that the pages of your website are easily indexed by the search engine spiders.
      3. Links to your site are votes for your site's popularity:
      The more important the referring site is, the more important the search engine thinks your site is. A link from the New York Times is worth more than a link from your neighbour's baby's home page. So, the popularity of the site that links to you is important.

      Beware of services offering 1000 links for $20 or any automated software that promises unbelievable results as this is worthless and could get you banned from Google.

      The submission of articles, press releases and blogs are also valuable tools in obtaining important links back to your website.
    Learn how CleverClicks can help you obtain higher search engine rankings.

  • Why are search engines important?
  • What is Search Engine Marketing (or SEM) and why is it important?
  • What is Search Engine Optimisation (or SEO) and why do I need it?
  • What is Pay Per Click (or PPC)?
  • What are the key steps in getting a high ranking for my business?


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    Online Marketing Company in Sydney, CleverClicks - Provides Search Engine Optimisation (SEO), Pay Per Click
    Advertising (PPC) & Search Engine Marketing (SEM) Services for Online Businesses in Australia

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