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Frequently Asked Questions

  • Why are search engines important?
  • What is Search Engine Marketing (or SEM) and why is it important?
  • What is Search Engine Optimisation (or SEO) and why do I need it?
  • What is Pay Per Click (or PPC)?
  • What are the key steps in getting a high ranking for my business?


  • Why are search engines important?

    • Fact: there are one billion internet users worldwide and 14 million users in Australia alone - this is a huge marketplace and as a business, it's a market you'd be crazy to ignore. Even if your products or services aren't suitable for selling online, millions of users use search engines to research and compare products, and buy offline.

    The internet has about 12 billion web pages, and search engines are quite simply the easiest and fastest way to find what you're looking for. 85% of internet users use search engines like Google, Yahoo and Ninemsn to buy or research the products and services they're looking for.

    But just having a website is not enough. The saying "Build it and they will come" doesn't apply here, as there are thousands of websites competing for your customers' attention. You need to make sure that your website can be found on the internet by your potential customers - this is the process of search engine marketing.

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